She has also cited Beyoncé, Madonna, Gwen Stefani, Fergie, Britney Spears, Christina Aguilera, and Lady Gaga as some of her influences. Max grew up listening to artists such as Alicia Keys, Norah Jones, Céline Dion, Aretha Franklin, Fugees, Mariah Carey, and Whitney Houston. Her music has been compared to contemporary artists such as Bebe Rexha, Sigrid and Dua Lipa. Max has been labeled as a pop and dance-pop singer. “My Head & My Heart” was released in November 2020, which served as a bonus track from the digital re-issue of Heaven & Hell. In March 2020, Max released “Kings & Queens” as the fifth single from her debut studio album Heaven & Hell (2020). In March 2019, she released the follow-up single “So Am I”.
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The song became Max’s commercial breakthrough. In July 2018 month “Salt” was sent to SoundCloud, in August 2018 she released “Not Your Barbie Girl” as a promotional single and “Sweet but Psycho” was released on August 17, 2018. Around 2016–2017, Max adopted her signature hairstyle titled the ‘Max Cut’, which can be seen in her logo as a substitute for the ‘A’ in Max. She chose the name, as it combined elements of being both masculine and feminine. The song gained traction and attracted the attention of various record labels that contacted her through email, ultimately leading her to sign a record deal with Atlantic Records in 2016. Max acknowledged that working with him changed her life, as she considered leaving the music industry after being creatively stifled.Īfter signing the deal, she began searching for a last name to use as her stage name, eventually deciding on Max. Max sang “Happy Birthday” to him, which led to the two working together, writing hundreds of songs and releasing “Anyone but You” on SoundCloud in July 2016. Max’s difficulty in searching for producers and songwriters alone caused her to spiral “down a really bad path”, which led her to drink at an early age, and survive with 20 dollars a week.Īfter years of having demos rejected and not returned by record producers and songwriters, in addition to sexual harassment incidents, she met Canadian record producer Cirkut at a dinner party in 2014, who was also an acquaintance of her brother. She acknowledged that the partnership “did not work out” due to differences in receiving orders from her brother, and both not knowing anyone in the area. After she turned 17, Max returned to Los Angeles with her brother, who acted as her manager.
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During her time in South Carolina, Max attended Lexington High School for a year, where she recalled being constantly bullied. She later stated that she was grateful for the move, as it allowed her to experience a normal childhood.
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Max relocated to South Carolina a year later, where she began writing songs about relationships she had observed, including those of her brother. When she was 14 years old, Max moved to Los Angeles in pursuit of a music career at the suggestion of her mother, but was constantly rejected for being underage.
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While living in Virginia, she competed in numerous Radio Disney singing competitions. Max often traveled to Florida in order to perform in singing competitions, and began releasing music under the moniker Amanda Kay. At the age of 13, Max came up with the middle name Ava, and adopted it as her first name after stating that she did not like being called Amanda while growing up. Max moved with her family to Virginia when she was 8 years old, where she was raised in Hampton Roads. Her mother was a classically trained opera singer, while her father was a pianist. While in Paris, they encountered a woman from Wisconsin and were given passports by her before immigrating to the United States to reside in the state, where Max was born.ĭuring her childhood, Max often saw her parents struggle to earn an income, as they each worked three jobs without speaking English. In 1991, her parents fled Albania after the fall of communism in the country, and lived at a Red Cross supported church in Paris for a year. Max’s parents are from Albania her father, Paul, is from Qeparo and her mother, Andrea, is from Sarandë. She is an American singer and songwriter.Īva was born in Milwaukee, Wisconsin. Amanda Ava Koci (born Amanda Koci) was born Februand is known professionally as Ava Max.